Our methodology for assessing advertising effectiveness
Rigorous, Insightful, Proven
We blend comprehensive data collection, strict validation, and expert review to ensure your advertising analytics are both actionable and reliable. Each stage is designed to deliver clarity for confident marketing decisions.
Results may vary based on campaign scope and market conditions.
Meet our analytics specialists
A collaborative team of experienced data professionals dedicated to advertising analytics success.
Our specialists offer in-depth experience in market analytics, campaign evaluation, and reporting. They combine technical skill with a strong understanding of the Australian advertising landscape.
We work closely with clients, ensuring every project receives personal attention and tailored solutions.
Emma Davis
Lead Analyst
Emma brings over a decade of experience in advertising analytics and data interpretation.
Emma’s expertise bridges technical data review and practical campaign recommendations. She is passionate about making analytics approachable and relevant for Australian businesses.
“I aim to translate analytics into opportunities for every client.”
Liam Chen
Performance Specialist
Liam focuses on campaign measurement, benchmarking, and trend analysis for our clients.
Known for clear advice and attention to detail, Liam supports clients in understanding complex results and identifying growth avenues in Australian advertising.
“Clarity and accuracy build trust, and that’s our promise.”
Grace Kumar
Client Solutions Manager
Grace ensures seamless communication, tailored onboarding, and actionable delivery for every project.
Grace excels at helping businesses turn insights into decisions through approachable service. She builds strong relationships and supports tailored reporting for every client.
“Every business is different, so our analytics must fit your reality.”
Every client benefits from true partnership.
Our proven analytics process
From consultation to ongoing reporting, our stepwise approach brings transparency, reliability, and actionable results to your advertising performance analysis.
Campaign Discovery and Setup
Initiate deep discovery of your business goals, marketing context, and campaign expectations.
Our goal
Define what advertising success looks like for your brand.
What we do
Conduct interviews, review briefings, and gather campaign information directly from your team and market sources.
How we do it
Hold collaborative sessions and share checklists to ensure no key objective is overlooked.
Tools used
Survey templates, strategy checklists
What you receive
Documented goals and comprehensive project brief
Integrated Data Collection
Aggregate campaign metrics, audience data, and market benchmarks into a single, robust dataset.
Our goal
Ensure all campaign elements are measurable and comparable.
What we do
Source, consolidate, and clean data from marketing platforms, audience tools, and third-party reports.
How we do it
Use automated scripts and manual validation for error-free integration.
Tools used
APIs, manual checks, validation scripts
What you receive
Centralised, validated analytics dataset
Performance Analysis and Insight Generation
Investigate data layers to uncover patterns, emerging opportunities, and improvement areas.
Our goal
Pinpoint effective tactics and surface audience trends.
What we do
Apply analytic techniques such as trend review, metric segmentation, and attribution modelling.
How we do it
Leverage both qualitative evaluations and quantitative frameworks for reliable conclusions.
Tools used
Analytic dashboards, segmentation tools
What you receive
Actionable insight report and summary findings
Reporting and Continuous Review
Transform analytics into clear reports and adapt recommendations on an ongoing basis.
Our goal
Keep your team informed and support campaign optimisation.
What we do
Provide tailored reports, review sessions, and roadmap planning to guide improvements.
How we do it
Present findings in accessible formats with regular client touchpoints for updates and Q&A.
Tools used
Custom dashboards, reporting suites
What you receive
Periodic reports and actionable recommendations
Why our analytics stand out
Compare our advertising analytics service with typical market offerings to see added value in clarity, reliability, and customisation.
| Key features | wolariventis analytics | Market Standard | Automated Dashboards |
|---|---|---|---|
| Customised campaign analysis | Included | Not included | Limited |
| Detailed audience segmentation | Full depth | Basic | Automated only |
| Continuous performance review | Yes | Rarely | No |
| Australian market expertise | Dedicated | General | General |
| Direct analyst support | Personal | Ticket only | No |